RCS messaging refers to a set of communication standards that are designed to make communication easier between mobile devices.
To many experts, RCS messaging or the Rich Communication Service is recognize as the latest messaging challenge across devices. Google is working hard to develop RCS, but the number of operators supporting this standard is still not high.
Getting to know the RCS universe like any other technology helps you understand the world of events and terms around you.
There is a great deal of information about RCS on the Internet and each has cover parts of it. What is RCS?
In short, RCS is a set of communication standards that integrate SMS, MMS, and call. Such a style of messaging, sending and receiving messages on smartphones more closely resembles messaging apps such as WhatsApp, Telegram, Facebook Messenger, Google Hong Kong and many more. In fact, RCS strives to bring traditional SMS messaging closer to modern standards, which include the traditional capabilities of messaging applications.
In year 4, a group of companies in the core telecommunications industry set up Rich Communication Suite to develop interconnect service with different operators based on IMS or IP Multimedia System. Experts know that text messaging and voice calls are good for the consumer, but they certainly don’t use all of their infrastructure network capacity.
For this reason, they pursued three goals in the new program:
- Use a more optimized audience list to include more information about people. For example, they were available or read messages in the opt-in list;
- Development of an optimum messaging system that would enable additional features such as live chat, emoji and data sharing;
- Support for optimum calls that enable features like video calling and data sharing in an instant.
Looking at the apps above,
you will find that your smartphone is now capable of doing all of them with various apps. The important thing to note is that such services are among the default capabilities of the user’s phone and can be implemented on any phone with messaging and calling capabilities. In fact, if the operators are properly serviced, the aforementioned capabilities can be obtained from the smartphone without the need to receive miscellaneous applications and sign up for additional services.
The GSM Society, the organizer of the annual Mobile World Congress,
looked at the Rich Communication Suite Foundation’s plans for the future of the industry
and established the RCS Steering Committee a year later. The purpose of the committee was to support the idea of implementing high-end services and to encourage multiple operators around the world to implement them. They have since optimized and expanded the standards and put them all under the RCS umbrella.
The standard technical sections were optimizing and modify for a variety of applications. In the meantime, the main goals, namely providing an optimal solution to the telephony services with the aim of establishing communication without the need for extensions such as miscellaneous applications or additional downloads, remained the same for all activists. Unfortunately, the approach and response of various operators and companies producing communication equipment, such as cell phones, tablets and computers, differed from one another.
Operators and applications that support RCS
Numerous operators around the world support RCS. However, not all of them use all of these standard capabilities and do not offer users a comprehensive, easy-to-communicate solution. To make full use of RCS and its capabilities, all operators and companies involved must support all standard sections. Companies, of course, only support the most profitable sectors and, if necessary, support new capabilities. However, RCS is both a non-mandatory and non-monetary standard; as a result, companies are still not keen on its comprehensive implementation.
For optimal operation, all companies and operators must support RCS
The GSMA website has a list of standard RCS backup operators. Looking at the list, it looks like some of the world’s largest operators will be happy news for their users. However, given the enormous size of telecommunications services around the world, this list looks very small. The GSMA Index is released to encourage others to support RCS; however, there are many more details on whether or not to support the standard that we will continue to address.
Well-known international operators include Verizon, AT&T, T-Mobile, Sprint and Google Fi, which have added RCS support to their services. Among the domestic operators, despite the limited release of RCS plans, there is no news of its final implementation.
International operators use a variety of brands to name RCS services. Some use the same RCS brand, and others choose names like Universal Profule or Advanced Messaging or Chat for services. However, naming services, despite the initial problems, will not be of much importance to the end user.
In the operating system, Android, Windows, and iOS can support RCS if you use a compatible app.
True, Chrome and Mac operating systems have not yet added support for this standard, which seems to be a problem with the comprehensive implementation of the standard. In the meantime, Apple seems to prefer iMessage support, since it’s easy to use on Macbooks.
Despite these problems, device support for RCS cannot be consider as a serious obstacle,
as the support and coordination of operators is place at a more fundamental level. In fact, when operators provide the service they need and end-users demand, even companies such as Apple are encouraged to provide concise, even alternative, iMessage solutions.
Android users can install the Google Messages app to make use of the RCS service
and require the use of the RCS service. International customers who buy smartphones directly from the operators mentioned above will probably be able to use RCS in default messaging applications. However, default applications are not yet recognized as viable solutions.
For example, Samsung’s default app for messaging on smartphones supports RCS. Remember, the ultimate support depends on the service provided by the operator.
According to the explanations given,
it can be claimed that many people around the world have access to RCS services, but many are denied access. To achieve the ultimate goal of the Rich Communication Suite, all users around the world must be able to use the service.
Importance of RCS for Android
The importance of RCS support for Android and Google is clear. Apple offers its full service at iMessage to its users; therefore, the competing ecosystem must also have access to such services. If you have the experience of working with iMeesage and combining it with other Cupertino service, FaceTime, you will find all the RCS capabilities there. Voice and video calls are easily accessible and large group chats are easy to set up and we use media content sharing, message delivery and reading reporting, and even “write” status reporting. In addition, SMS functionality is offered as an alternative solution in the Apple app. In sum, until the RCS epidemic, the iMessage service can be called the best SMS app.
RCS will be Android’s best competitive tool against Apple’s iMessage
Google is aware of its competitors’ strengths, so it does its best to support RCS operators. This giant of the search world bought a company called Jibe on February 6. The company provided a service that enabled operators and manufacturers of smartphones and all players involved in the ecosystem to get all the RCS capabilities in one set, so operators like AT&T could send and receive Jibe on their phones. Offer the user a message and make a call similar to the iMessage service.
Of course, the user must also be a member of an RCS-supported operator. Since 5% of the world’s smartphones use Android and do not have access to iMessage, these capabilities are becoming increasingly important.
Apple has almost no plans to launch iMeesage on Android. In addition, Google has repeatedly tried to offer a similar service to Android that has failed. When RCS is well implemented among operators and companies, Google will have a great alternative to iMessage, which makes it easy to connect between different devices and have the same power as Apple’s.