The most important product introduced at the WWDC event was neither Mac Pro, nor software, but the privacy of Apple’s most important companion for its users.
Apple would like to provide all kinds of services to its users: music and magazine or television series about the Russians who first stepped into the moon.
However, with the introduction of iOS13,
the company turned one of its most classic features into a full service, all of which belongs to its own.
During the two days of the WWDC event, there was an exciting moment,
including Craig Federico’s joke about iTunes, the introduction of the new iPad OS and, of course,
the introduction of the new Mac Pro (Mac Pro).
However, the key issue of this event is a familiar subject for these days of users: privacy.
Over the past several years,
Apple has been persistently persuaded by the belief that the devices
and information users should have at their disposal and that this year’s event would turn into privacy.
This giant transforms privacy technology into the most important issue in any new product
and attracts many people’s attention to how they protect their information.
Though Apple is at the time of talking about the new features related to the privacy of nominal users from Google or Facebook, Apple’s new service will be a competing rival.
Apple’s privacy measures have even taken place in WatchOS.
One of the key features of Apple Watch is the Noise app, which tones the background sounds and warns if there is a continuous sound in the environment that could endanger users’ ears.
This app is a nice and amazing feature that thought to incorporate into smartwatches just gotten into the minds of Apple.
In addition, they even surpassed the concept and launched the idea on one of the products on the market and on a widespread scale.
More amusingly, Apple cares about another issue that many people do not even think about:
All processes for processing sounds are done by the Noise app at the very moment, and Apple does not store any of the voices it is listening to.
The introduction of the Noise program, like many other programs, could not give anyone any promise of privacy, and nobody would expect it.
This does not happen to anyone, but the Cupertinoes made this idea. Each of the WWDC-introduced software is part of the user’s privacy.
Apple committed itself to make the process of privacy and tracking easier and easier to transform, understand and restrict it, and make a difference between methods with other methods used in other mobile devices.
The important point is that the Cupertinoes now do not know the privacy of any other iPhone users.
Sign in to apps in a simple, secure way
One of the things that did not make much sense in WWDC’s introduction was the SSO service (“Single Sign-On”) or the ability to “log into sites and apps using Apple.”
The Sign-In with Apple button, like the similar services provided by Google, Facebook and Twitter, allows the user to access apps and websites using their Apple iPad and no longer need to create a new account or password.
The most important WWDC this year is privacy for users
Convenience and ease of work is just one of the factors that makes this feature a great feature.
Apple has taken the usual limits of privacy and security of users far beyond; that is, if users’ accounts do not protect two-factor authentication, they can not use Sign-In with Apple.
Using the Face ID or Touch ID on iPhones and iPads, this feature creates a random and unique identifier that keeps personal information away from developers’ access.
The coolest feature is that if developers ask users to email, they can use a random and unique fake email that retrieves the content to their actual email.
Thus, the service the user enters can not access the contact information of users in their feeds.
This service will be available with iOS 13. Developers accept this method to make sure that developers accept this approach for all iOS apps that have the right to choose their users to enter the program and,
of course, it has sparked criticism.
Iran Park is one of the developers of the Okta software company,
which has developed a test application to test this feature.
He says that whenever he wants to enter the application using the Sign In with Apple button,
he needs a two-factor code (2FA).
This process can take the user’s bosom when using devices and applications that do not use biometric authentication. He goes on to say:
The only useful part of this claim is its subsidiary value. This identifier is a unique identifier for each user.
The crucial point is that this value has nothing to do with it
and it’s the only way that Apple has chosen to protect the privacy of its users.
This means that developers can figure out how many users use their apps, but they will not understand the identity of users.
This is Apple’s great step in protecting the privacy of users.
Even if Apple has been struggling to persuade more people to buy the iPhone, it’s still commendable.
Maybe developers are compelled to use it for all apps that support third-party logins. In other words,
if the developer wants to add Facebook or Google options to their login page, Apple should also be placed next to them.
It’s a rumor that Apple is forcing developers to put their names at the top of the list of accounts, adding to the inconvenience.
However, users’ unhappy dissatisfaction is still unregistered,
and they are confident that they will be able to protect themselves from the curious looks of developers.
What distinguishes Apple from other developers’ capabilities,
such as Facebook and Twitter social networking sites, is preventing it from tracking users by app developers.
The reason Google and Facebook support “log in” is to allow users to access valuable information.
In addition, users are logged in with apps with one click, but they sacrifice their privacy.
However, if users use Sign In with Apple, nothing goes to developers.
The service will not be released until the fall, and there’s still not much information about how it works,
but it’s said that to take advantage of this feature, there’s no need for a user to have an Apple device at all.
You can also use this feature to log in to the Web site.
So, it does not matter if you’re an Android user or Windows, and if you have an Apple device,
but it’s not yet an iOS device, it’s still pretty much the same security as the security of your iPhone.
The distinction between Apple’s sign-in service and
services such as Facebook and Google is to track users through developers.
In addition to the WWDC cases this year,
Apple introduced common tools for use on various platforms that rebuild apps from tracking user locations.
This tool provides the conditions for applications to be re-licensed for each use of the user’s location data.
In the past, Apple has also been introducing a gadget that has limited tracking and data collection.
For example, during the WWDC event last year,
there were new rules in Safari that limited user tracking on the web called Browser Fingerprinting.
Introducing privacy as a new service is an intriguing idea. Quite obvious
Companies that deal with user data are not interested in adopting stronger security measures to protect users’ privacy.
Just take a look at Amazon and Alexa to prove this to everyone.
As Tim Cook says, Apple has no interest in selling user data, so it’s natural to double its privacy commitment.
Of course, we should not forget that they are very committed to selling more and more iPhone and new services.