Digital Marketing, You need customers, sales and profitability to grow your startup as much as possible, which is achieved by the startup marketing activities.

In fact, having the best product will not sell well without proper marketing.

These days, due to an increase in the incredible penetration of the Internet, the majority of your time with digital devices such as phones , smart spending and consequently marketing space quickly toward digitization progresses, marketing and digital advertising on the side of power At its highest, it can introduce you to a wider audience at a more affordable cost than traditional marketing methods.

The digital marketing debate has become so hot today that there are many job vacancies in IT companies for professionals in this field.

The fact that we have to admit that there are very few really skilled people in the field, even dare we say it.

So now if you decide that you are a true Digital Marketing expert or need more information about it, then you are in the right place to join us at the end of the article.

What is Digital Marketing or Digital Marketing?

According to the neilpatel site definition, the word digital marketing is one of those new

and widely used definitions that incorporates several separate concepts and concepts.

We’re not going to wrap things up with heavy words. Clear and precise definition of digital marketing means all the ways and ways we sell our products and services online and online.

In your digital marketing, unlike traditional advertising methods,

such as using billboards and so on, there is no control over your audience.

You can anchor these people based on their interests, age,

gender and even your mobile device and only introduce your product to these people.

Accurately targeting your audience gives you the power to target exactly who your product is, exactly who is buying from you and who may be your supporters.

Where is the difference between traditional marketing and digital marketing more noticeable?

In traditional marketing, unlike internet marketing, you have three serious limitations:

• You need physical and personal communication to sell your product or service
• You only need to meet the needs of your audience in the form of physical products
• Shipments are completely traditional and will be delivered by courier

But unlike traditional marketing, you have two significant advantages in modern marketing or digital marketing:

• First, you can easily identify the target audience and the target audience
• This way you can easily find the interests and attractions you want
• There are several powerful channels for delivering services or products to customers in this way
• Unlike traditional marketing, you will have online products and events from webinars and non-physical products

I hope you have realized the power of digital marketing in internet businesses so far. If you have an active website or want to make money online in any way you need to know there is no shortcut to digital marketing.

Digital marketing itself is subdivided into several branches,

each of which requires sufficient expertise

and empirical information to recommend each to be sure to read the articles related to them from the links below.

What are the types of digital marketing tools and methods?

1. SEO or Search Engine Optimization
2. Content Marketing
3. Social Marketing
4. Influencer Marketing
5. e-mail marketing
6. Mobile marketing or mobile marketing
7. Viral Marketing
8. Video Marketing (Video Marketing)
9. Native or matched ads
10. Notification cover
11. Google AdWords Advertising or PPC

If you need more comprehensive resources to get more acquainted with internet marketing, we recommend using the following books.

Digital marketing This is the essence of video marketing, a straightforward strategy that incorporates an engaging video into its video campaign.

Digital marketing in Video marketing can be used for all purposes, including better customer relationships, brand advertising, services and products. In addition, video marketing can be used as a tool to showcase user satisfaction, important and up-to-date events, and broadcast viral (entertaining) content.

How does video marketing work?

Apparently, the marketing function of video is very simple.

Your brand makes a video that somehow promotes your company, promotes sales, focuses on your brand and products, or engages your customers, but in the background, video marketing is a little more complex than most Other marketing activities include video marketing based on data, so you need to take into account many factors and keep track of customers.

To improve video marketing, you must:

1. Allocate sufficient resources. You need to budget for the video. Minimal good stuff, acceptable editing software, and a video marketing team (or team) – as well as time to build it.
2. Tell your stories. Storytelling has never been more important in storytelling than anywhere else in the video, so think well what story do you want to tell? How do you define it?
3. Engage the audience. It’s not just storytelling that matters, you have to get the audience involved in storytelling. How do you make the story interesting? How do you catch listeners?
4. Speak short and catchy. No restrictions on marketing videos (of course there are suggestions) but the shorter, the better. Cruelly edit, cut and paste and take whatever is not needed! Not much attention from users. So show your best.
5. Broadcast. Broadcast your videos everywhere, on your website, YouTube, and on your social networks.
6. Check out. Check out all the factors to find out which video works best and why.

Examples of video marketing in digital marketing

Video marketing is a lot on the Internet. Just check out your favorite brands, your Facebook, your YouTube page to find out that video marketing has found its way to your attention.

The Benefits of Video Marketing in digital marketing

The benefits of video marketing are many. Let’s start with simple calculations: statistics, numbers, and data. They are:

• Video helps you connect with your listener. Today, much of a company’s effort is spent on building trust. Video is a bridge that links what you say to what you are, allowing the customer to step aside and fully understand your brand.
• Video is a SEO- winning leaf, helping you link, like, and share your site (which affects search rankings) and drive site traffic. Let’s not forget that Google owns YouTube, so post your video on YouTube and tag your keywords.
• Videos enhance information retention. If your audience hears something from you, it remembers only ten percent of it three days later, but if it sees what it hears at the same time, it remembers sixty-five percent three days later.
• In Year 2, video content served 2% of online traffic. Your customer loves video. This interest shows that video marketing can attract attention.
• Emails that contain the word “video” are 5% more likely to open, and 5% more clickable .
• Customers tend to view videos four times more than reading information about them.
• Do you like money So keep this in mind: Customers are willing to buy that product after they have watched a video.

Video Marketing Challenges in digital marketing

Once upon a time, cost was a big challenge for video marketing; the cost of tools, editing software and, from a user’s point of view, the cost of playing video online.

Nowadays, those challenges are greatly reduced. It’s true that it’s still a budget, a good tool, an editing software, a display platform that was once free and not now. You need and need to have a professional video production team, but these are all obstacles that can be overcome.

In fact, the biggest challenges of video marketing in the coming years are strategic debates.

How Can An Effective Video Marketing Strategy Be Made? How to create content that will motivate people to shop? And how did he make a engaging video that people want to share? In addition, video marketers need to have a good understanding of content and standards and how to demonstrate success and context.

The Best Practices for Video Marketing

The best practices for video marketing come out of these challenges; they all come with strategy. If you want your video marketing to work, you need to plan, test, check, and try again.

Yes, the purpose of your video is to tell a story and engage the customer, but from a marketing perspective, your video should be for sale. What is the purpose of each video? Who is the listener? How does this video drive your marketing goals?

Lastly, the overall strategy and data should drive your video marketing strategy. First, find a consistent strategy to improve your videos at every level of sales.

Specify the content and purpose of each video. Determine what standards guarantee video success. Then, experiment. Check out. If you need to manipulate the video. Make them more effective; and make everything you do video. In Year 2 and beyond, video will be the basis of all your marketing efforts for your brand.

But what exactly is viral marketing? Viral marketing can be a viral product, a viral advertisement or even a viral campaign spread like a virus in the community that, based on the design of advertisers, may have this nature, or maybe even a chance to do something dramatically. Throws tongues.

A viral content usually has a strong and contextual viral strategy behind it. True, luck plays an important role, but creativity and preparation are also essential.

For this reason, in order to better understand this world, I want to get the meaning of this word for you and explain the workings of a viral campaign and introduce you to the benefits of viral marketing and show you my favorite examples.

What is Viral Marketing?

Viral Marketing aims to create the passion and drive sales of a brand or product by sending viral messages; in other words, it is transmitted quickly and in person. The main idea behind it is for users to customize the content themselves.

Because of the speed and ease of distribution, local social networks are great and powerful for such marketing. A common example of this is the creation of YouTube videos and surprises that are immediately streamed on Facebook, Twitter and other channels.

Of course, the use of viral advertising is as simple as a double-edged sword because of its simplicity in broadcasting. We should not forget that this type of campaign has much more control over users and is likely to misinterpret the message or make fun of it, but on the other hand, a successful viral campaign can also be a miracle for your brand. .

How does a viral campaign work?

Implementing a viral campaign is easy. Make a video or any other content that is a fun target, post it on the internet, and take the first steps to be seen. Then you have to wait for the users to go crazy with each other.

Sometimes, the virus automatically activates itself, shares a video with the user, and that video spreads quickly over the Internet.

We have two strategies for playing videos made by brands. Find strategy and hidden strategy. In the former the user is familiar with the video and brand content from the beginning, but in the latter the brand is hidden and the end is shown.

If you are using a covert strategy, you need to be careful that the end user does not feel deceived and deceived, and if so, a viral campaign will work against you.

It is not important what strategy to choose, but we must be careful not to become spammers or excessive content. Instead of repeating the message several times, the best strategy is to find the time and place to activate your virus.

The Benefits of Viral Marketing

Low cost. When working with a viral user campaign, the most important part of the job for us is to reduce the cost of broadcasting; buying ads and media space seems unnecessary.

Excellent access potential. A viral video on the internet has the chance to be watched worldwide without the need for financial investment and any additional effort. This way a company and even a person can make significant progress.

Viral marketing is not mandatory. In this type of marketing, the decision to engage in marketing and sharing the product with the user is not mandatory. This way, brand understanding and interaction will be better than the traditional form of advertising.

Helps build your brand. If our work on creativity is really right, we will create exceptional content that the user will willingly share and build on with the brand. When it comes to brand awareness, viral marketing is a very powerful tool.

Examples of viral marketing

Here’s an inspirational example of viral marketing to end our talk. Hope you enjoy it too.

Virus with iPhone X

Apple conducted its viral research with the iPhone X through the Salon iPhone X campaign. The secret to this example of viral marketing (which has eaten millions of visits online and offline) is very simple. A product is so great that it in itself makes the user a fan. People love themselves. If they had the chance to spread this interest through Salafi, it would be a definite victory.
The great feature of the iPhone X Salon campaign was the viral handling of various media before Apple introduced the content of its masterpiece, the iPhone X Salon Movies. “It’s the most beautiful thing I’ve ever seen,” says one YouTube commenter. This viral marketing allowed Apple to showcase its features, such as the effects of portrait lighting and in-depth video.

presentation that is held online at any time. Simply put, a webinar is an online event that connects people around the world.

The most important feature of the webinar is the interactive relationship or ability to discuss, send and receive information instantly and simultaneously.

In the following, we will talk about webinar features, benefits, usability, and we hope to help you better understand the word webinar.

Main webinar features digital marketing

What are the Benefits of Using a Webinar?

digital marketing

The webinar is convenient and convenient for both providers and viewers. That’s why it’s getting more and more popular every year.

Webinars make it possible to hold presentations and meetings anytime and anywhere. Anyone can attend these presentations and meetings online without leaving work, or at home, on a business trip or even on vacation.

There is no trouble renting a place, taking a short break between classes and transfers. Webinar is done with just a few simple clicks.

How is the webinar using?

digital marketing

Webinars are using in all fields, including academic, business and even business related training.

Webinar for studying online

As a teacher, you can have more students, and students do not need to spend time and money traveling.

You can also reduce the cost of renting a place, food, and other expenses, reducing the cost of meetings and having more students.

Most online businesses use webinars to train and update their interns. In today’s evolving world, only those who update themselves with the advancement of science succeed.

Webinar for marketing

Webinar brings the most profit for marketing.

Initially, an online meeting to showcase your product draws a lot of attention to the product. Evidence suggests that one video content at least twice as much content as the other.

Second, these webinars are very useful for building a long-term relationship between you and your customers. When you explain how your product works, you answer the questions and follow up with the results of the reviews, meaning you care about your product, work and customer.

What is needed to use the webinar?

digital marketing

For participants, access to the Internet and a headphone is crucial.

For the provider, it is essential for the Internet to have trouble-free connection, a webcam, a headphone and a webinar system.

You don’t need to have special programs and equipment to run the webinar. Only a computer connected to the Internet, a sound board, a speaker or a microphone are required.

Today, modern computers have all this equipment. Most importantly, you do not need to have specific knowledge. If you can browse sites and watch YouTube videos, then you can host a webinar.

How does the webinar work? 

Let’s think you are now considering the topic of the webinar and the time it takes to present it. What is the next step?

Planning a webinar 

You should first set up the webinar. It’s a simple task: first create an account on the webinar platform , then specify the date and time of the webinar.

The next step is the most important step – picking the plan. Here is where you align your goals with what the audience wants.

You can also provide other equipment to enhance the information and understanding of your listeners. Be sure to check your webcam, microphone, headset and internet connection before starting your program.

Host a webinar

Now that you have sent invitations to participants and check everything is ready and you are ready to start the program, you have the chance to influence listeners and reach your goals.

The connection to a webinar is this: You are sitting at your computer or tablet talking to your listeners, but that’s not all.

You need interactivity tools like desktop sharing to display graphs, tables, key points, and photos. This information becomes visual and easier to understand.

Participants see and hear and talk to each other through chat or forum.

Be sure to answer all questions and comments. When necessary, allow each participant to speak. However, it is not possible for you as the organizer to see all the participants.

If annoying people in the middle of the program are having trouble for you, don’t worry. Block them and ask the program manager to help you. Make sure the quality of content produced for your listeners is high.

At the end of the webinar, participants can ask questions or answer each other’s questions. Usually, the same program is recorded and sent to everyone, assuming that someone may have been added late or left out of the program altogether.

Sending a questionnaire to all participants to improve future plans is a great idea.

Now that you know all about webinar, are you ready to create your own webinar ?!

but that definition is not very accurate and practical.

If you, like us, are in the field of marketing, you may not have an easy definition of marketing, although you deal with it every day, but it is very difficult to provide a simple definition of the word.

When it comes to defining the word sales, the meaning of the word is “What is a sale?” The word ad also has many definitions.

Learn how to have an effective and measurable marketing campaign.

Through a lot of research we have found that the word marketing has a lot in common with the words sales and advertising. Marketing has a significant presence in all stages of online and offline trading, from beginning to end.

The first question is why marketing is important in the process of product improvement, persuading the customer to buy and retail.

When you look at this question you will find the answer. Marketers focus on the things you are passionate about. They are reviewing and analyzing customers at all times, then forming thought rooms, submitting questionnaires, reviewing online purchases and asking the question: “When, where and how does the customer want to contact us? ”

What is a precise definition of Marketing definition?

Marketing is the process of getting the customer’s opinion of the product or service offered by your company. This process is done through market research, reviews and acquaintance with customer interests.

Marketing depends on all the factors of product improvement, product distribution, sales and advertising.

Modern marketing began in the 1980s when people used non-paper advertising methods to sell their products. With the rise of television and internet use, retailers have adopted different ways of selling their goods. Over the past 5 years, marketers have played an important role in convincing buyers and selling products.

Many places can be used as a marketing campaign today, but what are these features?

What are the types of modern Marketing definition?

Where your marketing campaign is is directly related to where your buyers spend their free time. You need to research what kind or type of marketing is best for your brand.

A number of types of marketing are discuss below:

Internet Marketing: This type of marketing is inspires by the online campaign of Extrin, which gives the idea of ​​doing business online.

Search Engine Optimization: The abbreviated word “ SEO ” means site optimization for search engines so that it appears in search engine searches. Marketers focus on the keywords searched by users.

Blog Marketing: Blogs today are not just for authors. Brands now design blogs to write about their product and attract customers who go up and down the internet to get information.

Virtual Marketing: Vendors use virtual networks such as Facebook, Twitter, Instagram, LinkedIn and other sites to promote their product and impress customers.

Paper Marketing: Because newspapers and magazines still know their affiliates the best they can, businesses are sponsoring publications to print a photo or article about their product.

Search Engine Marketing: This type of marketing is slightly different from the SEO describes earlier. Businesses can pay for search engines to include links from their site pages to the main pages of search engines that have a lot of viewers.

Video Marketing : In the not-so-distant past, television ads only featured images of products, but nowadays marketers spend money to build any video content that attracts customers.

How are marketing and advertising different?

If marketing is a wheel, advertising is definitely one of its blades.

Marketing includes product improvement, market research, product distribution, sales strategy, social communication and customer support. Marketing is essential at every stage of a product’s sales process and can use a variety of platforms, social networks and teams to identify and connect with customers and gain trust.

On the other hand, advertising is only part of marketing. It can be called a strategic effort that, at a cost, raises people’s awareness of a product or service. Simply put, it’s just one of the ways marketers use it.

I’ll give you an example:

Let’s imagine that a brand is launching a new product and trying to introduce it through its campaigns. The company uses Facebook, Instagram, Google and the brand’s personal website. These networks are used to support product promotion campaigns.

The company uploaded a downloadable file on its site that introduced product information, uploaded a video to its Instagram page, and paid Google to boost the site’s new product page traffic.

In your opinion, which of the following is a top marketing campaign and which one is advertising?

Ads run through Instagram and Google. Instagram is not the basis for advertising, but you can use it to collect flyers for product introduction pages. Google in this example was used for advertising. The company paid Google to send traffic to the new product page.

Where was the marketing example? It is a little difficult to answer this question because marketing is ubiquitous. Using Google, Instagram and the site, the company has used three campaigns to identify the viewer, get the message across and increase the impact on him.

Four Key Words in Marketing definition

In the 1980s, Jerome McCarthy introduced four important words in marketing: product, price, location, and development. These four words describe the relationship between marketing and other business steps.

The product

Imagine that you are thinking of producing a new product. What is the next step? If you start selling without planning, you probably won’t succeed.

Your marketing team should do market research and answer these questions: Who is your customer? Is the market right for this product? What messages on what platforms drive product sales?

How can your product go for better sales success? How is the product judged and what questions are asked?

Marketers use answers to these questions to help businesses find more demand and raise product quality.

Price
Your marketing team reviews the price of competitors’ product and the price the customer is willing to pay for your product. If the price is too expensive you will definitely lose your customers; and if the price is too cheap, your income will be lower than your costs. Fortunately, marketers can use industry reviews and customer analytics to offer a good price.

Location
It is imperative that the marketing team assess the customer needs and determine what product, when and where to sell. They may conclude that online selling is a better product than selling on the physical market, or vice versa, or suggest better locations, both inside and outside the country, for sale.

Development

Developing any type of online or paper advertising, event, or discount that your marketing team uses to get customer feedback and try to sell more. At this point you are using social media, campaigns and social media to develop your product.

We hope that our definitions have introduced you to the concept of marketing and its goals. Marketing is linked to all other aspects of business, and having information about this word leads us to progress in business.

Publishing is done simply with the click of a button.

You can publish your content immediately after uploading, or maximize its impact by drafting and publishing at specific times.

If you’re a newbie, keep in mind that clicking on the publish option immediately will probably not affect your audience.

If you are committed to producing content on a regular schedule for article submission, for example, posting a new post every Wednesday, your audience will expect new posts on Wednesday.

Another thing to keep in mind is publishing according to time-sensitive trends or events.

For example, if you run a news website and create content about national holidays or current events, you should publish them at specific times.

The CMS allows you to schedule posts for the next time and date.

So you can schedule website publishing dates, make adjustments to the content management system, and draft the article safely.

In this case, even if you forget the release time, there will be no problem and the article will be automatically published on the date you set.

Content Generation Tools:

While the CMS helps you manage articles and other content, it has no role in producing it.

Here are some useful tools for producing content.

These are especially useful if you are having trouble writing or cannot get help from anyone.

You can also use these tools, from guides to infographics.

These content creators help you create engaging content regardless of its type and look like a professional producer.

Canva: This tool helps you create beautiful designs for every subject, from social advertising to Facebook, image coverage to infographics.

This software has beautiful templates that you can use to customize colors, images and text for free.

Giphy: This tool replaces gifs as a fully customized form of emoji and is therefore an acceptable way of presenting content.

This tool lets you search millions of pre-created gifs in your database or even create new gifs.

Vidyard: A video hosting operating system built for marketers.

This software lets you enhance your video by adding action buttons, A / B tests, transcriptions, text, and SEO features.

SurveyMonkey: This tool is a prominent poll creation platform. Now why might you need that?

Because a good marketer knows that customer feedback is crucial to an effective marketing campaign.

Anchor: This tool is a podcast tool for beginners. It’s free and lets you record and save unlimited episodes.

You can also easily upload it to any third-party operating system.

Create a content plan

Content is everywhere, but its success depends on your ability to adapt it to the media you live in.

However, it is possible that different media or operating systems in that media may not be equally suitable for the topics in question.

Social media content differs from blog content, both of which are different from website content.

So, you need to know how to produce tailor-made content to get your audience’s attention.

Note some instructions for sharing content across different operating systems.

Social media content

Content production for social media is an art. Keep in mind, however, that the 2.3 billion users of social media worldwide produce content.

Someone who is following you on social media is eager to publish new stuff.

Because these contacts definitely love you and are interested in what you say, so you have an eager audience waiting for new content from you at any moment.

Here are some quick tips for generating content on some popular social channels.

Facebook: This social network is capable of creating small communities through Facebook groups and sharing content among mass audiences on pages is another benefit.

When it comes to content sharing, questions and videos are the most engaging.

Instagram: This social network is the best option for sharing high quality images and short videos with captions.

Hashtags work well on this platform as long as they are relevant to your account and business.

Instagram Stories has developed a new way of interacting with fans, from quick polls to live video presentations.

YouTube: The number of users on this social network has reached 1.5 billion. Users frequently follow this platform to watch various content, including DIY videos.

Some of the most successful content on this platform are tutorials, product reviews and tutorials.

Twitter: The best place to send texts, backups, related hashtags and retweets. Of course, there are plenty of answers to draw your attention.

Website Content production

Website content should focus on three things:
• Your persona
• The keywords you want •
Your solution

Be careful not to distract visitors through social media feeds and other distracting elements.

Once you have the target user engaged, you should make every effort to retain and convert them into a permanent customer, which is the core function of your website content.

Blog Content production

The purpose of blog content is to support your businesses by attracting strangers and attracting qualified leads.

Blog content is a free resource that is often directly tied to sales, but don’t underestimate the power of an effective blog to see the revenue from your business.

Research shows that companies that have blogs have more traffic and leads than companies that do not have that marketing.

Analyze your content

The last and probably most important step in producing content is analyzing your content. Without information and data, you can’t figure out what works or how to improve it.

There are several data data that you can track when analyzing your content, so use your goals as a guide to setting different parameters.

Everything you want to achieve with your content helps you choose the criteria (remember that the initial goal is very helpful).

Ultimate and Key Content production Guide:

Here we explain some of the key and important metrics for increasing content that you can constantly review to better identify users’ needs and generate better content.

These criteria, which are also important in SEO, are:

Page Views: The number of users who visit your content.

Organic Traffic: The amount of traffic that comes from search engines like Google.

Bounce Rate: The percentage of visitors who leave your site after clicking on any other option. The lower the rate, the better.

Conversion Rates: The percentage of visitors involved with the CTA.

Engagement Rates: The number of people who like your content through Likes, Sharing, Commenting or other ways.

Audience Growth: New users or those who are following a piece of content.

Start producing Content production

With all the tips, standards and benchmarks you can now produce content.

By using all of the material in this article, you can definitely produce productive, quality and useful content and dramatically increase your audience.

Content generation is an iterative process that interacts fully with your audience.

During the process of Content production , you can do creative things that will not only attract more contacts and convert your audience into permanent users, but also grow your business.

Basically, marketers are busy people and can’t spend their time on inefficient systems, so they create a process for everything they do.

They first invent and produce a system and then keep it active for as long as the system works.

Finally, they repeat the system over and over again to get the result they want.

Think about any kind of marketing you have done so far, such as: webinar , survey response, and so on. Each of them has a process and their content production is no different.

The following steps can be used to generate effective content:

SEO Content:

Creating a buyer persona gives you an idea of ​​the content topics and answers to the questions posed to the user.

Now you need to confirm whether these ideas can be applied to a larger audience on a larger scale.

Sure writing a blog post would be great for just one person, but it is a waste of energy if you have a huge audience.

A good way to research keywords is to follow the steps below

First, write down questions that the user may be looking for based on your goals and objectives.

Second, research the keywords you want to see if there are enough people searching for them.

One small rule to follow is to target the keywords that are accessible.

That is, the words that occupy the largest monthly search volume (MSV). Keywords should match the theme of your website.

Keep in mind, however, that when starting blogging, do not try to target high-volume keywords from the beginning, as this will not work well and will harm your site in terms of SEO.

Before we go into other ways, let’s have a quick and brief definition of SEO:

One of the important factors that helps you rank high in search engines is the power or credibility of the domain.

You increase the credibility of your domain with the number of backlinks you get from other sites.

For this to happen, you need to have a very large archive of valuable content that you have sufficiently dealt with.

This means that the longer you spend writing high quality content, the higher your domain power will be and the easier it is to rank for competing keywords that puts you on the front page of Google.

If you have not yet fully accessed this powerful archive of content and tutorials, it is best to target keywords with lower competition. You can also use taller titles for your content. This will give you a better chance of ranking your keywords and getting your content viewed by more people.

There are several ways to do your keyword research:

• Use keyword research tools like SEMRush or Moz Keyword Explorer
• Type in a keyword in Google and a note of frequently displayed items
• Check SERP or Google search results section

Content Idea

Now that you’ve targeted the right, high-traffic keywords for yourself, it’s time to start brainstorming on content ideas.

HubSpot research shows that the best way to organize content is through subject categories.

This means that you create a long column page based on a keyword and then divide the content you’ve created into sub-headings and link to each one. Get inspired by industry studies, competitor sites, or SERP-related searches.

Once you have summarized all your ideas, you can expand your article title and start creating it.

Content writing

In this section we will talk about the process of writing content. The power of producing your content may be in the movies or graphics or podcasts you use.

However, it follows the process of creating some very similar instructions. For example:

• Help create meaningful content for the content of the targeted users’ voices, their interpretation, even their jokes and humor.
• Use titles, descriptions and other teasers to attract and persuade audiences to read your content.
• Put an important part of your content right in the title section to let users know exactly why they should read your website.
• Try to produce unique content and do not use information that previously existed on other sites or sources.
• To emphasize your points, use a unique style or invoke new research.
• Stick to an idea and use your content to reinforce it.
• Do not confuse the user by wrapping an article or additional comment in one piece.
• Do not try to impress your audience with elaborate prose or extensive vocabulary.
• Be concise and clear.

You want the audience to connect with you and value your content, so it’s not a matter of looking for confusing metaphors.

Edit Content production

How you edit content is a completely mental process, depending on your taste and way of thinking.

You may edit the content at the moment of production. Or you might even wait for a few days to edit the content in a more open way.

You may also give great importance to language commands and intend to produce literary content or target a conversation piece.

However, it all depends on your taste and taste. In any case, consider some things to correct, such as clear and spoken language, short sentences and fluent text.

Some of the tools that help you reduce content editing time include software such as Grammarly and Hemingway Editor.

Upload content

Now that your content is ready, you need to put it where people can access it.

Content Management System (CMS) is software that hosts your digital content and allows you to display it on your website.

The benefit of a content management system is that it brings together all your content and stores it in one place.

So, you can easily link your blog articles to a landing page or send suggested articles to emails.

You can even analyze the results of all the content you’ve created for a particular campaign (which can help with content review).

Content management system will get you rid of having a content marketing system.

By typing the sentence into the search box and removing the ambiguities of the mind using the content found.

Google is responsible for four billion searchers a day, a figure that reflects the popularity of the search engine.

This is because Google, by its standards, offers top sites that have user-related content.

You need to know all the tips and techniques that lead to attractive and effective content production and build your content marketing strategy.

When you enter a question in the search bar, the links that appear in your search results are the same content that you use on a daily basis.

For example, Instagram cooking, different blog posts, animal videos, guffaws, stickers, and so on are all content on a variety of topics.

Content is a big part of everyday life. Because it raises the level of awareness, it can be used to find the answers to the questions and obtain the guidance available.

Generating the right content helps you drive targeted customers and users to your site and ultimately boost your business.

In other words, if you cannot produce content , you will be far behind today’s society.

Content production, of course, has certain factors and characteristics that must be met in order to ultimately produce quality content.

What is Content Generation?

Content generation is the process of producing ideas that are appealing to users who visit your site. Content production takes a variety of forms:
• Text or video content as a blog
• video
• Infographic
• Other types of content

Why is content production important?

Content production is the ultimate act of inbound marketing. It also has some benefits that we will continue to explore.
• Content generation, making free and useful information available to targeted users, striving to attract them, and eventually turning them into permanent users.
• 5% of online purchases are the direct result of customer relationship with a website or blog.
• Companies that publish more than 1 post per month on their blogs are 2.5 times more traffic than companies that post less than 1 post per month. Content production equals business growth, so you need to learn the process of producing unique and productive content.
In this article we are going to teach you this process. So if you want to produce content, follow us on with this article.

Content Production Planning and Strategy

An architect never builds a building without drawing and drawing it; the content is produced the same way and the content should not be produced without planning.

If you create content without a specific plan or strategy, you may not be able to produce a coherent article, and may even be distracted at any moment.

A content strategy includes:

• Set The brand
• Tune in well with the topic of the article
• Content promotion
• And finally re-edit the content

In this article, we are going to take you step-by-step to help you create an engaging and tailored content plan. So stay with us.

Set Content Goals:

Just like in a traditional marketing campaign, content strategy should be aimed at your marketing goals, which are the goals of your company.

Your goals can drive more visitors to the site and generate more traffic.

As long as your goals are smart. These goals could, for example, increase the site’s visibility by 3% in the next three months.

Once you’ve identified this, each of the content you create should match your goal so that you can achieve the desired result.

Finally, start with your goals first, then create your content.

Making Persona for Buyer:

Creating a content strategy is more important than you might think, so there are a few questions that you will need to consider right:

First you need to know who your audience is.

How would you like to talk to them?

Where will you find them?

The key to producing good content is to make every reader feel that you are talking to him directly.

The only way to achieve this is to be intimate with visitors, guides, and customers, so keep the following:

•Consistent  Your content should have a friendly tone.
• Be aware of the audience’s limitations, sensitivities, challenges, and fears.
• The tone of your speech should be to influence and influence the mind of the audience.

Always remember that you are marketing and interacting with people who want to have a close relationship with you.

Ideally you can talk directly to anyone who visits your website, but what if you can’t?

In this case, you should design your customer’s personalization, that is, consider the characteristics and characteristics of the target customers and carefully manage your content using it.

The persona of the buyer is the person you want to attract with your content.

This quasi-fictional character acts as the target audience for your target audience, the people who are likely to benefit from your content and become a regular customer.

Creating a persona requires a bit of research, speculation, and a series of tricks, but the end result is a clear image of the person who is the real target audience of your product and will benefit from it.

Understand the steps the user needs:

This section has an unknown headline and will definitely ask you a question. So first let’s start with an example, then explain this section to better understand the concept.

Suppose you have a severe headache, the first thing you will probably do is try to figure out the cause of your headache.

For example, your body may have lowered water levels or reduced caffeine intake, or it may be due to a specific illness.

After finding out the cause, look for a solution to your headache, such as drinking water, drinking coffee or taking some medicine.

Ultimately, you decide between the available solutions.

The above is a demonstration of the steps a person needs to take to treat headaches. Each of these steps is also a step towards the goal.

Now the steps a user or customer needs to take include:

• The Awareness stage
• Attention
• Decision-making It is important that you write your content in such a way that each step retains its appeal.

Generating content for every step of the buyer’s need is definitely not an important question in the mind of the visitor, and anyone who visits your site will get the answers to all their needs and get relevant and useful information.

You should also choose a format for your content to suit every step of the buyer’s need. for example:

• A new visitor to the awareness stage does not just want a live presentation of your product, but rather a quick checklist or mailing list for your blog to meet your needs.
• At the decision-making stage, not all possible solutions need to be known and the user needs advice, comments from other users, or a preview to see the product.

Below we guide you to choose the best format or formats of content for each step of the buyer’s need:

• Appropriate format for the awareness phase:

1. Blog post
2. check list
3. List of apps
4. Infographics
5. electronic book
6. Play
7. Match

• Appropriate format for attention stage:

1. podcast
2. A webinar or a virtual platform that allows you to provide your own Internet-based training.
3. Use the Worksheet where product information is present.
4. Use comparison matrix
5. Pattern

• Appropriate format for decision making:

1. Online product preview
2. Free trial
3. Product Guide
4. Consulting or studying the opinion of other buyers
5. Etiquette

In the 3rd year Google introduced a lot of help to SEO and online businesses by introducing Google Trends .

Trends in general means the process and here we mean the process of keyword search changes. A word may be heavily searched by Internet users at a certain point and may disappear after some time.

A clear example of this is the presidential election that has been widely drive by users in its time and will be out of trend as soon as the election is over and the president’s name is announces.

There are, of course, many more stable words, as Internet users are at all times of the year and constantly searching for words that deal with people’s needs. From education to the necessities of everyday life

How to use Google Trends?

Google Trends is very easy to learn, just type https://trends.google.com/trends into your browser to open Google Trends for you. Before reading further, I need to mention one very important point. If a word on Google Trends had no change charts at all, that doesn’t mean it won’t be searched by users. Their searches just might not be as high as they appear on the chart of change.

Enter your keyword into the box first and see the word changes. To get more detailed information you need to find Iran location from countries section.

This tool is very flexible and allows you to search by date range,

day, month, year and even recent 5 years.

 Well you might be asked now does this chart really hurt ?!

This chart shows how many users have received the word at different times. Make no mistake, the number of searches in this tool is not shown only in terms of numerical variations from 1 to 2 , which is closer to 2 per month, meaning users are more likely to search for it and may even earn good money. Be it.

It  is often use to investigate a keyword in monetization . If the word shows a growing chart in the past few years, that means a good market can be imagined, and if the trend of change is declining or too low, it is better to avoid getting into it.

Google Trends information is very useful for marketers. For example, for seasonal jobs (such as selling horticultural and home-grown products) when the words for your job are on trend, you also want to improve your business. When the search is high, your clicks on the ads will increase, so be careful when your product is in trend, you should also spend more on advertising costs.

You can even test multiple words at once for your child and find out which word

and business are more likely to succeed than another and even choose which season based on people’s need for SEO or that word.

And next chapter on another word.

It  also shows you how similar vocabulary reviews are and how they differ across geographies.

Google Trends Applications

You can use information from Google Trends in a variety of ways:
• In paid surveys , Google Trends can be used to inform seasonal campaigns, budget planning and listings of existing goods. In addition, you can use Google Trends to find irrelevant words in order to use them as opposed to your main keywords and not to raise your costs for trending a word.
• For SEO and content marketing , use Google Trends to understand what people are looking for in your business. Writing about trending topics will increase your site traffic.
• To get more creative in advertising , check out Google Trends to find out what words have recently caught people’s attention. Referring to a trending word (such as a specific music) in your marketing campaign, whether it’s an email, a Facebook ad, or a short radio program, will help make your ad more effective.