Method One: Temporarily disable your Facebook account with mobile

Sign in to Facebook. Click the blue Facebook icon to open it.

• If you last logged out, you first need to enter your email and password and then click sign in to open the app.

Click on the icon 1. This icon is located on the iPhone in the bottom right corner of the screen or on Android phones in the top right corner of the screen.

2- Scroll down the page and click on setting. You don’t need this on Android phones.

Click Account Setting. To do this on iPhone phones, click the first option in the popup menu. This option is available on Android phones below 5.

Click on General. This option is almost at the top of the page.

Click on Manage Account. Click on the last page option to do so.

Then Click Deactivate. This option is opposite the Account statement.

Enter your password and then click Continue. This will redirect you to the deactivation page.

Now select the reason for disabling your account. Click the Other at the bottom of the page to enter the reason for the deactivation.

• After selecting This is temporary. I’ll be back, you need to specify how many days you want to deactivate your account to automatically reactivate after the specified period.

Click on Close at the bottom. After selecting your reason for disabling, a page will open. Click Close to close that page.

You can unsubscribe from Facebook if you want to send a message or email. To do this, just click on Opt out of receiving future emails from Facebook and then select Keep me signed into Messenger.

Click Deactivate. This option is at the bottom of the page. Your account will be deactivated immediately after selecting this option.

• You may have to enter your password again before deactivating your account.
• You can tap Logging back to reactivate your account.

Method Two: Temporarily disable Facebook accounts with computers

Sign in to Facebook’s website. Go to http://www.facebook.com/ to access your Facebook page.

• If you last logged out, you first need to enter your email (or mobile number) and password, then click Log in to open the app.

Click on the icon 1. On the icon at the top of the screen ? Click to open a menu.

Click on the setting. This option is at the bottom of the popup menu.

Click on General. This option is at the top left of the screen.

Click on Manage Account. Click on the last page option to do so.

And Click on the Deactivate your account link. This option is at the top of the close statement.

Enter your Facebook password. Enter your password in the middle of the page.

Click on Continue. If your password is correct, you will be redirected to the deactivation page by clicking Continue.

Now select the reason for disabling your account. Click the Other at the bottom of the page to enter the reason for the deactivation.

After selecting This is temporary. I’ll be back, you need to specify how many days you want to deactivate your account to automatically reactivate after the specified period.

Click on Close. Depending on how you deactivate your account, Facebook may recommend leaving or adding friends instead of deactivating your account.

Take a look at exit options. Before you can completely deactivate your account, you can check or uncheck the following.

• Email – To not receive email from Facebook, check this option.
• Message – If you do not check this option, your friends will still be able to send you a message.
• Clear apps – If you’re a developer, you can also delete your apps from the Facebook page. Check this option for this.

Click Deactivation. This is a blue option.

• After this step, Facebook may ask you to repeat your password.

Click Deactivate now. This will deactivate your account. To re-enable your account you will need to enter your email and password and then click Log In.

Even though Facebook has over 1.4 billion daily active users, it’s impossible to make them all convert and create sales for your business.

After all, people aren’t always online at the same time and, even if they were, it’s pretty unlikely that everybody will be interested in what you’re selling.

If your ads aren’t performing as well as you’d like, don’t despair. There are proven ways that can help turn them around, and generate new awareness, fans, subscribers, and—ultimately—customers.

1. Use Eye-Catching Visuals

There’s no point in creating a Facebook ad if it’s not going to catch anyone’s attention.

According to ConversionXL, it takes just 2.6 seconds for a user’s eye to decide where to focus on a webpage. And if you utilize eye-catching imagery? Well, users are more likely to be drawn to your ad.

Basically, visual design is everything.

First and foremost, use clear, bright images—or GIFs and videos for a more interactive option—that can capture and sustain your audience’s attention.

Also, consider size as a key aspect. The best social management tools, such as Hootsuite, have image guidelines to ensure you’re always using the correct size specifications that will ensure your post looks great on any device.

It’s all about making your assets pop to draw focus to your content. It goes without saying that the more eyes on your ad, the better the results! Just take a look at the stunning, creative imagery used by Modern Market to advertise their new presets. This is an ad that people will definitely take notice of.

2. Figure Out Your Format

Once you’ve discovered the right imagery for your ad, Facebook has a number of formats to meet your promotional needs, no matter what your campaign goal is.

For instance, if you want to showcase a certain product or line, you can use Carousel or Collection ads that allow you to utilize multiple product images. This format is perfect for beauty brand Estée Lauder to promote their new perfume, which also adds an extra element of engagement.

Similarly, Facebook Offer ads allow you to highlight special offers or discounts, which can be an effective way of providing consumers with a purchase incentive.

In addition, you can use Facebook Canvas for hi-res, statement visuals that follow “the bigger, the better” rule.

Helpful, right?

Be sure to pick the option that best suits the needs of your campaign, and you’re guaranteed to see positive results. You may also want to continually switch up the style that you use, in order to keep your posts fresh and interesting.

3. Keep Your Copy Concise

Got your visuals in place? Awesome, now it’s time to work on the words.

Pristine and precise copy is often the best way forward when it comes to Facebook ads; otherwise, there’s a risk that your audience might not stick around long enough to read it.

The trick is to use witty and persuasive language without being overly sales-y.

Also, don’t be afraid to utilize the power of storytelling. “Storytelling is the future of content marketing,” according to Smart Insights. Short, snappy sentences that are interesting, unusual, shocking, or emotional can really grip your audience and encourage them to continue engaging with your ad, as well as your brand as a whole. Just look at this example from streaming service, hayu. Their effective one-liner is immediately intriguing and pulls the reader in for more.

4. Include Social Proof

Speaking of ad copy, you might want to include social proof as a way of convincing consumers to convert.

After all, people always want what others have got.

For instance, add customer testimonials or mention how many people are currently loving your product or service.

Essentially, if your Facebook ad is aspirational and uses statistics to back up what you’re saying, you build trust with your audience. And you know what trust leads to? Those all-important clicks and conversions.

5. Give Your Audience a Reason to Convert

Sometimes it’s not enough to just have pretty visuals and witty copy. Sometimes you need to give consumers a bigger reason to interact with your brand.

The best way to do this is by offering a special offer or discount. After all, people are 57% more likely to make a purchase from a new brand if they have a coupon or feel like they’re getting a great deal or limited time offer.

This way, even if the purchase isn’t quite what they’d hoped for, they feel reassured that they at least got it at a good price. Just look at this special deal offered by the technology company, EE.

6. Include a Captivating Call To Action

If you really want to accelerate your conversions, and fast, you need to consider using a strong call-to-action at the end of your Facebook ad.

This motivating action will encourage your audience to engage with your ad, either by liking and commenting on the post, or by clicking through to your website to find out more.

Additionally, it helps if you use direct language like “Shop Now” or “Sign Up Here” to persuade your audience to act. After all, sometimes we all just need a little nudge in the right direction. Check out this example of a strong CTA from Fossil.

7. Ensure an Intuitive User Experience

Here’s what not to do when it comes to Facebook advertising: never include a special deal and CTA button, and then link to a completely different section of the website or to an irrelevant product.

For example, Abercrombie & Fitch recently promoted a mid-season sale on Facebook with 30% off selected styles. However, when you click the “Shop Now” button, you’re taken to a New Arrivals section of their website, which features full-priced products.

People then have to spend time searching for the relevant section, which might prove to be too much effort, particularly if they’re browsing Facebook through their smartphone and on-the-go.

And you know what that means? Hello, website abandonment. Goodbye, potential customer.

Beyond that, you should also be sure to use the same branding, color palette, and voice throughout all of your marketing materials; this keeps everything consistent and ensures a strong brand identity.

8. Customize Your Audience

Often, it’s less about how many people you’re targeting, but whether they’re the right kind of people.

If you want to avoid spending money on advertising to people who are existing customers, then I have some good news for you: Facebook makes it possible to exclude people from seeing your ads who have already bought from you. You also have the option of personalizing your audience based on their gender, age, location, and interests.

For instance, if you’re a fashion brand, there’s no point in advertising to thousands of people if only a small percentage are interested in fashion. Why? Well, you’re reducing the likelihood of conversions.

Be savvy, narrow in on your likely audience, and then watch the sales roll in.

9. Choose Your Placements Wisely

As well as customizing your audience, you can also choose from different types of Facebook ad placements and platforms.

For example, you can opt for “Automatic Placements,” where Facebook puts your ads where they’re likely to perform best. Alternatively, you can “Edit Placements” and make the decision yourself.

According to Kissmetrics, there are only three major Facebook ad placements to consider: the desktop news feed, the desktop right column, and the mobile device. Here’s a look at the desktop right column.

Beyond that, you have different platforms to choose from. You can sync your Instagram to improve your results by 30% to 40%, according to Social Media Examiner. Messenger ads are also a useful way to increase website traffic.

Either way, consider your campaign goals, and the choice is yours.

10. Undertake A/B Testing

If you’re struggling to make some of these significant decisions, I get it. There’s a lot to consider.

The way that you can combat this fear is by experimenting with different options to see what works best for your brand. Use a little something called A/B testing and it will make your life a whole lot easier.

A/B testing is where you try out two different ad variations and see which one performs the best. This could be in terms of visuals, format, copy, audience customization, placement, or just about anything else. Just be sure to only test one variable at a time so you know what is making the difference.

As with anything in life, it’s important to go through the “trial and error” process and keep improving your Facebook ads until you get them right for your specific brand, campaign, and audience.

Finding What Works for You

At first glance, Facebook ads can seem insurmountable. However, it’s true that practice makes perfect. If you’re willing to spend time creating optimized ads that cater to your core audience, then it won’t be long before you generate increased interest, improve your click-through rate, and ultimately create a more positive ROI.

Apple, and American environmentalists.

Last week,

Facebook found itself at the centre of yet another throbbing mess.

A New York Times investigation into the company’s response to the spread of Russian propaganda and disinformation on its platform detailed a pattern of obfuscation,

denial, and ruthlessness that further spoiled Facebook’s tarnished reputation.

Definers – which Facebook fired shortly after the Times‘ article was publish – operated using what looked like a genuine, right-wing,

news website NTK Network, whose affiliation with the firm was disclose.

In an interview to NBC, a former employee of Definers called NTK “[Definers’] in-house fake news shop” – which was wielded to tailor positive stories about paying clients,

and negative content about their rivals.

But NTK is not the only opaque website that may be chalk up to Definers.

The company’s Google Analytics ID is linked to 17 other websites,

strongly suggesting that the PR firm is behind those operations, too.

Some of the connected websites are openly under Definers’ umbrella. That includes, for instance, the UK Policy Group, a London-based company Definers’ founders – Joseph Pounder and Matthew Rhoades – launched in January 2017. Similarly, the links between Definers and America Rising – an American PAC pushing an anti-Democrat agenda, which also shares Definers’ Google Analytics ID – are well-known.

Other links are less obvious, and more intriguing. Chief among them is a website call Where Are the Apple Jobs?. This is literally a counter, tallying how many days have gone by since the Cupertino giant promised – in July 2017 – to build three new factories in the US. According to the website, as of November 20, 483 days have rolled by and “0 new jobs created”.

Two other sites in Definers’ orbit – qatarcrisisnews.com and partnershipforpeace.org are equally noteworthy.

Qatar Crisis News was somewhat in NTK’s mould: ostensibly a news website, but practically promoting a very narrow agenda, specifically one critical of Qatar.

Articles featured on the webpage excoriated the Gulf state’s link to terror groups or to Iran,

and described the state of the Qatari economy in somber terms. The website’s stories do not seem to have attracted a lot of traction on social media,

even if one was retweeted by the Emirati Chairman of the Abu Dhabi Special Olympics.

but the two sites’ messages dovetail neatly. Where Qatar Crisis News was particularly in your face,

Partnership For Peace struck a subdued note,

limiting itself to celebrating the friendship between five countries united against extremism. The countries in question were the US, Saudi Arabia, UAE, Egypt, and Bahrain;

notably, Qatar was not a member of the partnership for peace.

The other websites linked to Definers’ Google Analytics ID belong more in the basket of American’s run-of-the-mill political dialectic. They include One Year of Hillary, a website critical of Hillary Clinton, commissioned by Arizona-based opposition research firm The Saguaro Group; The Governance Project, an organisation promoting public-private initiatives, founded by venture capitalist Mike Hirshland; and a dark constellation of websites – Power the Future, Steyerville, They Cap you Pay – fulminating against the perceived excess of environmentalism.

Definers did not respond to a request for comment by the time of publication

However, a feature Facebook has recently started pushing called Protect is disguised as a way to keep your data safe, but it’s really one more way for the company to spy on you.

Facebook’s Protect feature is being featured in the Settings section of its iOS app and the Mobile Data section of its Android app.

When you follow this link, it directs you to an app listing called Onavo VPN,

which is a company that Facebook has owned since 2013.

A VPN, for those who haven’t heard of them, is a tool that encrypts all your internet traffic and routes it through a single server,

so no one can snoop on what you’re doing. No one, that is, except the people running the VPN.

VPNs can be helpful, but Facebook is taking advantage of that trust by spying on everything users of its Onavo service do.

According to the Wall Street Journal, Facebook has used this data to see how many people are using its competitors services,

for example.

If Facebook can see how many people are using Snapchat or WhatsApp instead of its own services,

then it can change its products to win back customers. It’s a shady move, at best.

They can also help you find a VPN that you can trust,

if you want to really protect all of your internet traffic.

Even if you don’t want to go down that road,

at least don’t install Facebook’s version. It may protect your data from other people,

but you’re still giving information about everything you do online to Facebook and that sounds just as bad.

Most recently, an explosive New York Times expose lays out how exactly Facebook has been trying to weather the PR and political crisis that has engulfed it since early 2016. The story found that Zuckerberg, chief operating officer Sheryl Sandberg, and other top executives were involved in minimising the extent of Russian interference on the platform during the 2016 US election, greenlit the use of opposition research firm Definers to spread hit-pieces on their detractors, including Google, Apple, and philanthropist George Soros, and tried to deflect criticism of themselves as anti-Semitic (both Zuckerberg and Sandberg are Jewish).

As Facebook has grown in influence – currently boasting over 2.27 billion users worldwide – it has faced controversy over its inability to remove hate speech,

its shortcomings on data protection, and the spread of misinformation and foreign propaganda on its platform.

Facebook responded to the New York Times article with a blog post. It denied knowing about Russian activity before it disclosed it. It agreed that it did not remove posts from Donald Trump on his controversial “muslim ban”; reiterated it was doing its best to fight fake news and defended Sandberg’s lobbying.

“Lastly we wanted to address the issue of Definers, who we ended our contract with last night,” the blog post,

which does not have an author name attached to it, says.

“The New York Times is wrong to suggest that we ever asked Definers to pay for or write articles on Facebook’s behalf – or to spread misinformation.”

However, the new revelations add to Facebook’s increasingly problematic reputation.

A reputation that is much worse following the eruption of the Cambridge Analytica scandal,

in March 2018, and which it has been at pains to shake off since then.

Facebook’s list of questionable behaviours stretches far back in time. Here’s a handy list of Facebook’s most recent mess-ups.

Facebook’s ability to spread discord in Myanmar raises alarm

In 2013, film-makers and human rights researchers in Myanmar started calling out Facebook for not countering the spread of misinformation,

which was leading to violence against the the country’s Muslim Rohingya minority.

Military officials from Myanmar were spearheading a coordinated campaign of disinformation on the platform, promoting ethnic cleansing and genocide.

Following media attention in recent months, Facebook released a statement which absolved it of significant responsibility.

Death on Facebook Live

Facebook rolled out its Live feature in 2015, as live streaming apps like Periscope were starting to saturate the market. Soon enough, live-streamed videos of started to proliferate on the platform and their content occasionally showed crimes committed.

In these cases, Facebook was accused of not acting quickly enough to remove the gruesome footage.

To make matter worse, Facebook’s algorithm often pushed these videos often to the top of people’s newsfeeds.

The company announced it would hire 3,000 new content moderators to deal with the problem.

Donald Trump announces Muslim ban plans

In late 2015, then-presidential candidate Donald Trump posted a statement calling for a total shutdown of immigration from Muslim-majority countries.

Zuckerberg, Sandberg and other executives tried to figure out whether Trump’s post violated Facebook’s terms of service. They concluded that it did not.

According to the New York Times story, this was the first incident which many at the company felt could have set a precedent for dealing with hate speech on the platform.

Ads which exclude ethnic minorities

Propublica bought an ad on Facebook, targeting it at people who were house hunting,

and excluding people with an “affinity” for African-Americans, and Latinos.

It  allows to run on the platform. Four members of the US Congress wrote to Facebook to express their displeasure,

and the company announced it would be introducing an automated system to make sure it wouldn’t happen again.

The UK’s Information Commissioner’s Office stepped in, as did other regulatory bodies in France and Germany. The company was later fined by the European Commission for misleading officials about the potential of data sharing across Facebook and WhatsApp.

Facebook finds Russian disinformation, plays it down

Facebook announced that it had found evidence of concerted campaigns of misinformation orchestrated by the Kremlin-backed Internet Research Agency, on the site. According to Facebook, this was roughly $100,000 in potentially politically related spending on around 2,200 ads. The ads weren’t explicitly political, but they focused on polarising messages around LGBT rights and gun reform. The New York Times article asserts that high-level executives knew about Russian interference far before these public announcements.

Facebook’s algorithm lets advertisers use anti-Semitic keywords to find audiences

In September 2017, ProPublica found it was possible to target Facebook ads towards people with anti-Semitic views, using keywords such as “jew hater”. Facebook’s algorithm groups together keywords about groups and people to make them easier to target via advertising.

Cambridge Analytica Scandal

In March this year, whistleblower Christopher Wylie revealed that Cambridge Analytica,

a political consultancy with links to the Trump campaign, had accessed millions of Facebook’s users personal data through an app created by a Cambridge-based researcher.

Facebook’s terms and conditions allowed the firm to access data from 87 million Facebook users.

The company purportedly used the information to build “psychographic” profiles of the users, and target them with bespoke political messages.

Zuckerberg refuses to appear before the UK Parliament

Zuckerberg has failed to appear before the UK Parliament’s Digital Culture Media and Sport Select Committee, which was investigating the company’s role in the Cambridge Analytica debacle – and in general in the spread of online misinformation. He first refused in April 2018.

Facebook CTO Mike Schroepfer was sent in lieu of Zuckerberg, but he failed to answer over 40 questions. Zuckerberg has since turned down multiple additional requests to give evidence. The refusals include to a “grand committee” of politicians from multiple countries.

Holocaust denial can be fine

In an interview with Recode in July Zuckerberg said that holocaust denial should be allowed on the platform under the banner of free speech, because it was difficult to ascertain “intent”. He later apologised for his remarks.

Hackers access personal information of over 50 million Facebook users

In October,

Facebook’s security bosses and Zuckerberg

revealed that the personal information of over 50m users compromised by hackers,

who had been able to target vulnerabilities in Facebook’s security systems.

When users shared articles about the hack to their profiles (from outlets such as The Guardian),

this was marked as spam and deleted, although the company later apologised.