The logo of many famous brands in the world usually does not change much after its initial design; what makes the brand logo lasting for the people?
Designing a business logo is a product of the brand’s marketing partner and brand specialist. The best and most well-known logos are commonly common in three features: simplicity, durability, and abstraction; logos that even become the symbol of its product.
For example, all people in the world see the Coca-Cola logo as a symbol of the beverage.
Occasionally, the logos that are designed have nothing to do with the product. For example, the Apple logo is an apple that has nothing to do with the product of the company, ie, electronic goods.
Or, for example, the Starbucks logo is a mermaid, but all the company’s products deal with coffee in particular.
What are the three meanings of simplicity, durability and abstraction in designing a logo and how do these famous logos use these three principles?
If you’re careful, most of the famous logos are graphically simple, but that does not mean that their design is also simple.
Turning an idea into a symbol is usually the hardest part of the logo design process.
Many of the permanent logos do not have any graphical add-ons, and only the brand name is written with a special font in a colorful background.
For example, brand names such as Coca-Cola, Fedex, Lego, Sony and IBM, all of which are explained below, are all a simple text with a special font that has survived in the minds of the audience over the years after design.
Remembering a brand logo has a direct bearing on its simplicity. All the successful logos we look at below have a visual concept that has made them a permanent symbol in our minds.
However, the logo of many large and successful companies does not survive in the minds of the audience because they can not communicate with the brand’s main idea; perhaps because they are too complex or too simple.
The logo of a brand is lasting, which is neither very complicated nor very simple.
A common mistake in designing a logo is that it attempts to describe a brand in the real sense of the word, but sometimes it’s a little distracting and stimulating the audience’s curiosity.
For example, the Apple logo is a blended apple that matches its name, but the biggest downside is that Apple, or Apple, has nothing to do with its products.
The use of such symbols may not be related to the core business of the brand but persists in the mind of the audience.
Time is the most accurate and rigorous measure of the success of a logo. The logo of famous brands of economic storms goes well and brings brand identity well over the decades.
All of the logos we look at below have three features of simplicity, durability and abstraction.
10. Lego: Bubble Fonts
Design year: 1954 (written in bubble form), 1973 (current version), 1998 (small novelty)
Designer: Several employees of Lego Corporation
Years of using the logo: From 1954 to today (66 years)
Lego is one of the most popular toy for every child. Lego brand is trying to design its products to enhance the creativity, freedom and entertainment of children, and the colors used in the design of the logo, also transmit the same messages to the audience.
The logo of the company changed in the first years after its launch, and was first used in 1954.
The current logo has not changed much since 1973, and was slightly updated in 1998.
Logo in the competitive toys market continues to be strong.
9. UPS (UPS): Bowls
Design year: 1961
Designer: Paul Rand
Usage Years: From 1961 to 2003 (43 years)
U.S.P. is an American shipping company, and Pavel Rand, one of the greatest graphic designers of the 20th century, whose name was featured in design labels such as IBM, Ebysi and Washington House, redesigned the logo in 1961.
He was inspired by the design of the old design to design a new logo and added a pop-up to the top of the logo. The logo was changed in 2003, and the top of it was removed.
8. Ferrari: A horse that has risen on two legs
Design year: 1947 (accompanied by Ferrari phrase)
Designer: Unknown / The traditional symbol of the cavallino rampante
Years of using the logo: From 1947 to today (73 years)
The famous horses’ history of the Ferrari logo goes back to the famous Italian pilot’s war plane.
Francesco Baraca is one of the famous Italian pilots who was killed in 1918 and had a horse-drawn horse on his plane, raising his two legs.
Enzo Ferrari (founder of the Ferrari brand) decided to meet with the parents of this famous pilot, and during the same visit, the pilot’s mother wants him to install the famous horse image to increase the odds on his car.
Ferrari Enzo was active in Alfa Romeo in the 20’s and 30’s, and a few years later, in 1947, a rogue horse appeared for the first time on Ferrari vehicles.
The Ferrari logo persists for the sake of its fascinating story, but because of its simplicity and memorizing in the minds of people, and seeing a rogue horseman embarks on a sense of power and speed; that’s exactly what a sports car should have.
7. Fedex (FedEx): Flash Arrow
Design year: 1994
Designer: Lyndon Leader
Years of using the logo: From 1994 to today (26 years)
If you did not know that a flash was used in the design of the FedEx logo, you probably will not notice this at first glance.
Lyndon designed the FedEx logo in 1994, and at first glance, it seems the only brand name was written with a special font and color, which was done by Powell Renner in 1927 to design the logo of the brand.
But if you look more closely, you will notice that there is a small white arrow in the new design between the empty space between e and x.
As in music, silence is as important as note, white is also used as a positive element in graphic design.
6. McDonald’s: Golden Bows
Design year: 1952-1968
Designer: Stanley Clark Morton and others
Years of using the logo: 1968 to today
The McDonald’s Golden Bowl logo was conceptually conceptualize in 1952 by McDonald’s founders, Richard and Maurice McDonald, and chang several times over the next two decades.
The current version of the logo has been using for over 50 years.
The McDonalds logo, like other popular logos, has been using in the well-known colors of the brand, red and yellow. The brand’s current logo is part of the brand’s logo in the past years, with the same colors use and some minor changes have been made to it.
5- Coca-Cola: Handwriting
Design year: 1886
Designer: Frank Mason Robinson
Years of using the logo: 1886 to today (134 years)
The Coca-Cola logo is one of the oldest still use logos. This logo is not designe like a MacDonald’s logo and a lot of other brands by an expert designer.
In fact, Robinson, accountant John Staith Pemberton, was the inventor of Coca-Cola drinks.
The Coca-Cola logo was designed on the basis of the famous Spencerian handwritten
was then known in the United States.
Coca-Cola has been using its old logo for all these years,
and it has become known as a symbol of soda throughout the world.
Not to mention, other elements, such as glass bottles of beverages,
also played a key role in the brand’s sustainability in the minds of the people.
4. Starbucks: Mermaid
Design year: 1987
Years of using the logo: 1987 to today (33 years)
The Starbucks mermaid logo dates back to 1971 but was slightly simplified over the years, until finally its current logo was designed in 2011.
Starbucks is another brand with its logo, the mermaid, with nothing to do with the brand’s core concept and its area of activity, coffee.
In fact, the same thing made Starbucks a highly competitive coffee market, the simplicity of the logo has increased its shelf life over the years.
3. Woolmark: Rotate
Design year: 1964
Designer: Franco Greniani
Years of using the logo: From 1964 to today (55 years)
Logos are made for products and industry standards, but this issue is always ignored.
The International Wool Secretariat in 1964, commissioned a design contest, ordered the creation of a symbolic logo for a 100% wool product.
Franco Grenianyi, one of the most famous Italian artists, was one of the referees of the competition.
He was dissatisfied with the quality of the design of the participants, and decided to attend the competition with the nickname of Francesco Sarulia.
He chose a plan other than his plan to choose the final design so that nobody doubts.
Eventually, his design was chosen as the preferred symbol and the Woolmarque logo became one of the most famous logos of the 20th century.
2. Apple: A gas from an apple
Design year: 1977
Designer: Rob Jonov
Years of using the logo: From 1977 to today (43 years)
The logo of the company survived the major changes in the company,
as well as its commercial failure in the 1990s and even its global success in recent years.
The original logo, a picture of Isaac Newton designed by Steve Jobs and Ronaldo Vienna, lasted only one year.
The story of the Apple logo is somewhat similar to the Starbucks logo story and reminiscent of Isaac Newton’s discovery of the law of gravity and the story of Sibi, which hit him.
But the process of simplifying the logo of Apple, unlike Starbucks, was not long.
John in 1977 designed the Apple logo. After that, the original logo did not change much, but until 1999 it changed slightly.
1- Nike: Swoosh
Design year: 1971
Designer: Caroline Davidson
Years of using the logo: From 1971 to today (49 years)
Swoosh is one of the most famous logos in the world that has changed over time.
The Nike logo was design in 1971 by designer Caroline Davidson,
a University of Portland student, whose purpose was to create a sense of motion in the viewer.
For the design of the logo, Davidson received $ 35 from Nike, and later received a stake in the company.
Nike is currently ranks 89 among the top 500 companies
in the world with a market value of $ 100 billion.
The Secret Meanings Behind 40 Brand Logos
Look again at some of the logos from major brands. They may contain images or references that support the brand’s message or product.
What’s your favorite brand logo really telling you? There’s creativity hidden inside many of them that you might miss at first glance. See the 31 in Baskin Robbins? The arrow in FedEx? The secret Hershey’s Kiss in the Kisses logo?