Farshad Chegini Lecturer and Digital Marketing Specialist | Having an idea, team and capital is not enough to grow and stabilize a startup.
Digital Marketing, You need customers, sales and profitability to grow your startup as much as possible, which is achieved by the startup marketing activities.
In fact, having the best product will not sell well without proper marketing.
These days, due to an increase in the incredible penetration of the Internet, the majority of your time with digital devices such as phones , smart spending and consequently marketing space quickly toward digitization progresses, marketing and digital advertising on the side of power At its highest, it can introduce you to a wider audience at a more affordable cost than traditional marketing methods.
Therefore, startups can also rely on digital marketing to enter the market, accelerate the process of growth, development and customer retention. In this article, we are going to share 10 of the best digital marketing strategies and strategies for startups.
1- Search engine optimization
Suppose you design a site in every way and create unique pages for each of your products and services, and you think that by doing so, you will attract a lot of visitors. But this thinking is wrong.
Hundreds of sites are active in your field. But when potential customers are searching for keywords related to your business, how can you get your site to the top? This is where search engine optimization or SEO comes into play.
SEO not only increases your site traffic but also increases trust and confidence. When customers are searching for words related to your business, when they see your site in the top rankings, they will feel that you are a reputable company.
Therefore, search engine optimization is essential for any startup. Although startups will face various challenges to step in the direction of SEO, but by using the right and up-to-date techniques and benefiting from experts, they can face these challenges and take advantage of them.
2- Content marketing
These days, content marketing is essential for businesses with any model, whether b2b or b2c. But why is content marketing so effective?
You produce useful content for your target audience, so they are interested in reading this content because it solves their problems and answers their questions, which will ultimately increase their sense of trust and conversion rate.
By adopting content marketing for your startup, you can increase its visibility, create customer interaction, increase your brand awareness, increase credibility and reputation, and somehow make you a market leader. On the other hand, content marketing supports your site’s SEO programs and increasing the content of your blog and social networks can be considered an SEO advantage.
You need to keep in mind that you need time to see the results of content marketing and it may not lead to fast results, but it will have lasting and quality results.
3- Social media marketing
In recent years, social media has become a powerful marketing tool. Social media marketing can be mentioned as the second most important digital marketing strategy for startups.
This type of marketing will bring many benefits to your business, including better communication with customers, improving your site traffic, increasing online credibility and customer loyalty to your brand, increasing your search engine rankings and increasing sales.
Although businesses are increasingly turning to this type of marketing, not all of them go the right way and make mistakes. But how can these mistakes be avoided?
First of all, you need to choose the right channel for your social media marketing and then formulate its strategy. If a business has succeeded in Telegram, there is no reason for your business to achieve similar success by participating in this social network.
If your potential customers are in Telegram, focus on it. Likewise Instagram , LinkedIn and other social networks. The best channel for your startup is social media, where your potential customers are more involved.
If you are looking for success in this type of marketing, be sure to first create a customer persona and then develop a perfect strategy for your brand presence on social media.
4- Marketing with influential people
Influencer marketing is very hot and growing these days. Influencer marketing is an effective tool for startups to grow their brand.
The Influencer marketing can be a good alternative to traditional marketing activities because traditional solutions no longer work as well as in the past and customers do not pay attention to it, but influencer marketing, if implemented properly, prevents the negative feeling that traditional marketing strategies create.
In the influencer marketing process, you will see amazing results as your advertising message is delivered by one or more trusted people who influence the opinion and behavior of your audience.
It may not be possible for your startup to work with large influencers, in which case you should first go to micro-influencers and local influencers to become known in cyberspace over time.
There are many ways to use this type of marketing, from giving products and services to influencers and giving prizes and discounts to their audience to ordering promotional posts, inviting events and rounds, holding a competition with their judges and …
5- Google click ads
Google Click Ads is an advertising system to increase your site traffic and allows your ad link to appear on the first page of Google as soon as users search for the keywords you are looking for. More than 5 billion searches are done on Google every day, which shows the importance and power of this type of advertising.
With this advertising system, you do not need to wait for a long time to get the result, you can control the costs according to your wishes, you only pay for the clicks of interested people, you can use the data and statistics in other Benefit from marketing strategies و These are facts that show that no startup can ignore Google Ads.
Click-through ads can finish your budget soon. Therefore, to have successful campaigns and high conversion rates, you must manage your ads properly and using the experience of an expert in this field.
6- Email marketing
Since email is one of the most widely used Internet services and the most personal online spaces and users are involved in it once or several times a day, marketing through it can also attract the user, convert visitors into contacts, persuade the audience to buy and Improve customer loyalty.
Email has a significant return on investment of 122%, which is 4 times higher than other methods such as click-through ads and social media. This is one of the reasons why successful startups always include email marketing in their marketing plans.
Many reasons to use email marketing there are such products and services, the introduction of the brand and its history, newsletters, e-mail, welcome to users, congratulations, condolences and events, invitations to events and exhibitions, reminding opportunities and Offers, information during the purchase process and…
One of the benefits of email marketing is that you can split your email list based on your customers’ interests so you can send them the message they need at the right time.
If you want to have more successful email campaigns, reduce the advertising aspects of emails and increase the educational aspect, use attractive content such as images and videos, use appropriate and large CTA buttons in emails, short titles Content-friendly, personalized, preferably with numbers and emojis, avoid long textual content, and most importantly, optimize emails for mobile phones.
7- Re-targeting ads
You started a startup because you were convinced of its idea and believed in it. But your potential customers may not be satisfied with the first visit to your site and may need to be reminded one or more times before they become your customer.
Retargeting is a type of marketing that can be used to target users who have visited your site in the past with a variety of ads across web pages.
It works in such a way that when a potential customer enters your site, a cookie is stored in his browser and this cookie is saved by the advertising company and the advertising company can identify this customer as soon as it enters other sites and Show him a specific ad based on the product or service he has seen on your site.
This way you can be sure that your ads will only be displayed to users who have already visited and interested in your site and products, thus increasing the conversion rate.
8- Viral marketing
As a startup, you really have no better way to make noise about your brand than going viral on the Internet. Viral marketing is basically the result of a combination of the efforts we make for the other solutions we’ve talked about, and the way that marketing professionals use to make content sharing faster and faster.
In viralizing a content, one must consider the three elements of the message conveyed to the audience, the messenger or user of the content publisher, and the space used to publish. All three must be selected with the right techniques in order to make the content viral or so-called viral.
In fact, first, the viral content should be worth sharing and be attractive and creative enough, and then the content should be published in cyberspace and social networks to encourage the audience to see it and share it. . This is where if your content is quality and creative it will go thousands or maybe millions of times.
9- Referral marketing
Referral marketing or affiliate marketing is a type of marketing that directly affects the sale of a product or service. In affiliate marketing, the provider of a product or service, with the cooperation of a person or company outside its business, marketing and introducing that product or service, and if these advertisements lead to actions such as sales, clicks, registrations, etc., an amount Paid by the owner of the product or service to the person or site that did the marketing. This is why this type of marketing is also called affiliate marketing or affiliate marketing.
There are three groups involved in affiliate marketing: product and service sellers or startups, affiliate marketing publishers who usually own sites and blogs, and users who click on advertising links on affiliate marketers to buy a product or service. . This type of marketing is profitable for both product sellers and publishers because it is one of the methods that has the highest rate of return on investment for the seller, is also risk-free and does not require initial capital. On the other hand, Affiliate Marketer can achieve high profits without the need to produce a product or service and warehousing problems.
10- Referral marketing
Simply put, referral marketing, sometimes referred to as word-of-mouth marketing, is buying a customer for the sake of recommending others. In this type of marketing, customers will be your salespeople. They recommend your products and services to others.
Two important reasons for referral marketing are precisely targeting the audience and discussing trust. Your customers know their surroundings well and that is why they convey your message exactly to the people who need your products and services. On the other hand, referral marketing is usually done by people you trust as a buyer and this trust is very effective in your purchase.
There are several ways to encourage people to recommend your business. But most of the time, people recommend something to others that they are happy with first and are happy to use it, and in cases where they can get a product or service for free or at a discount. Considering the rewards for the recommenders of your products and services and using the referrer feature when buying is also very effective in this type of marketing.
As a result,
there are various strategies and channels through which you can upgrade and grow your startup, but first you need to know the audience, their behavior and the nature of your business and market, and traceable, measurable and Choose with a higher return on investment.
Thanks to the world of internet and hacking, it is not impossible to grow the success of startup marketing, but due to limited resources, you must make sure before each stage of your activities and be innovative and creative along with it. To succeed in digital marketing like any other field you have to think differently from others.
what is your opinion? What other strategies and strategies do you know for the success of startup digital marketing programs?