Samsung’s attempt to develop a micro LED display
Samsung is working to launch the development of new and advanced micro-LEDs . Rumor has it that Samsung plans to start developing its own micro-LED displays.
To accomplish its goals, Samsung initially plans to acquire PlayNtride, a Taiwanese company active in the development of LED displays.
Of course,
the news of Samsung’s acquisition of the company was released in early May,
but Samsung did not provide details, and the news remained rumored.
Unlike OLED, the next-generation micro LED technology, unlike OLED, requires no backlight and has higher image contrast ,
less responsive time and more energy saving. In addition, micro-LED displays use inorganic materials such as gallium nitride, which results in slimmer,
less energy efficient displays. Samsung is expected to apply the new technology to theater, cinema and home theater LED screens.
However, experts believe that micro-LED technology will not be available for a few more years due to the need for further development and improvement.
Of course,
other companies, such as Apple, Sony and LG, have already done research on using this technology on their smartphones or TVs.
Samsung began developing OLED televisions several years ago and in the first year developed the first LCD TV based on quantum dot technology.
This technology is nanocrystalline small plates that can be added to the backlight layer of an LED TV.
This light ultimately results in better image quality with darker colors and even more vibrant colors.
Samsung TVs with quantum dot technology were a serious contender for LG, but sales figures for these products have so far been unacceptable.
According to the IHS Statistical Institute, shares of Samsung’s TV segment fell from 4.3% to 1.2% during the year, up from 3%.
However,
LG’s profits during the same period have grown from 1.2% to 4.3%.
The company predicts that Sony, LG and Panasonic companies in the field of OLED TVs will have a larger presence in the state-of-the-art TV market and will have sales growth of 6.5 million units by year.
The Samsung is now raising its price for quantum dot TVs to $ 6
Samsung to accelerate its plans to develop Micro-LED based TVs
Samsung is reportedly starting to accelerate its effort to develop a Micro-LED based TV. The company is currently focused entirely on QD-LEDs for its premium TVs but is looking for alternative technologies as it fails to increase its market share in this segment.
Samsung is said to be looking at several alternatives – one of which is to acquire Taiwan-based PlayNitride – a deal that was already reported in April 2017.
Samsung aims to first use micro-LED technologies for its cinema LED screens,
and then apply it to home-based TVs as well.
There are still technical challenges that need to overcome before micro-LED displays hit the market for TV and mobile applications.
Some estimate that this will not happen before 2019.
This may not be fast enough for Samsung –
who have seen its premium TV market share drop from 57.7% in 2015
to only 20.3% in 2016 when it started to rely on QD LED TVs.
The market leader is now LG Display (with a 43.1% share in 2016,
up from 17.5% in 2015) with its premium OLED TVs.