Marketing Your Newly Acquired Web Skills in HTML Creating Commercial Websites

Marketing Your Newly Acquired Web Skills in HTML Creating Commercial Websites, We hope that you have gained some valuable information throughout this book.

It has been our goal to relay our experience in this field to help you understand how to use the WWW as a marketing tool, and to give you some of the tips and tricks we’ve learned the hard way.

So, can you now consider yourself a commercial Web designer, hang out a shingle, and start making huge sums of money? Well, of course not. While we hope that this book will help in your future, you’ll need to learn from your own experience. Regardless of what your future plans are, however, the skills you’ve learned in this book can help you on your way.

The High Demand for Competent Professionals

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Now that you have knowledge of the mechanics of HTML and have designed a Web site, you possess skills that are in high demand.

Whether you are a receptionist, executive, computer programmer,

graphic designer, entrepreneur, or whatever, you now have a skill that others are seeking.

While there are an increasing number of Web designers on the marketplace, there are very few who actually possess the skills and knowledge necessary to create effective Web marketing campaigns. You are now well on your way to becoming one of these few. Whether you are planning a new career,

or just looking to make yourself more valuable to your current employer, you may find a very bright future ahead of you.

Moving up the Ladder

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If you currently hold a position at a company,

it’s important that you let your superiors know what you’ve been up to. Revise your re[as]sume[as], ask for meetings, make it known that you have a new and very valuable skill. There are few business people who wouldn’t be intrigued if you said, “I’ve been studying commercial WWW design,

and I have a few ideas for the company.” In short, get yourself noticed.

You may be surprised by what you find out when you start spreading the word. Many companies are either on the Web or are considering it,

but very few have internal people who really understand the medium—and fewer still have people who understand Web marketing at the level you have learned here. A big promotion may be in your future.

Now,

how you handle this all is up to you. Some companies may recognize the value of your expertise, and some may not. Maybe you’ll get a promotion, maybe you’ll be asked to start creating Web pages, and maybe you’ll be ignored. The point is that you’ll never know unless you try. If you don’t like the response you get, don’t forget that there are companies all over the world looking for WWW designers.

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