The marketing process for startups with limited resources and still as a start-up business at the start of their journey is the boundary between victory and failure.
Setting up and starting a business is very exciting, but unfortunately, the theory, “if you produce a product, finds your customers” does not become reality in today’s competitive markets.
The backbone of the most successful stories we hear is years of hard work and follow up. To Beynshaw, start-up marketing is a unique issue, often due to limited resources, time and budget, and skilled workforce.
When you run the startup, you need to make sure that any small, well-planned, and uncomplicated effort is executed, especially when you know the traditional marketing approach for startups does not.
Startup marketing is a domain or even a totally different science; hence, in this article we try to review the most important points in this area.
bases, legs, fundamentals
You need a solid foundation before you leave the bricks over and build the walls. Setting up a successful and successful marketing strategy follows the same principles.
So, before you start your marketing efforts, make sure you fully cover the following:
Select a market
It’s easy for starters to think that the world loves their products.
The founders breathe and live with their products, but the fact is that only a small section of society is likely to be interested in your products.
If you try to market your startup to all markets or to all people, you will waste both your time and money.
The best solution is to find the niche market target and focus on increasing your share of this market.
How do you choose the market? To this end, you should pay attention to four main factors:
Market Size: Are you targeting regional demographics?
You need to know exactly how many potential customers are facing.
Market wealth: Can this market pay for your products?
Market competition: Is this market saturated and there are many competitors?
Value proposition: Is the value proposition of your startup valuable enough to distinguish your business voice from others?
Once you have clearly identified the target market, you can collect the keyword list.
You use the keyword list, mainly for blogging and social media and your main marketing website.
Essentially, you should provide a list of words or phrases that are very relevant to your brand. Answer this question:
What words do Google search on to find your startup?
First, write down three to five key words. These words should be complete, but summarize, what your startup does.
The list of key keywords should be based on the value of the startup statement. What is a product or service or a suggested value to a customer?
In the next step, you should write secondary keywords that are more specific phrases. These keywords are mostly used in corporate blogs, email marketing, and more.
With free tools you can find keywords that are currently sending more traffic to your website.
Note: The best keywords that are found through these tools are low competition and high traffic.
In other words, many people are searching for these keywords, but they are not showing a lot of results.
Definition of success
Different startups define different success styles. For example, for the startup A of 500 new subscribers or new registrations per month, success is considered to be a success, while B’s start-up earns $ 50,000 a month.
Any ideas that have the success of a startup should be defined at the same early stage and let all team members know.
Make sure all startup members know your definition of success and are ready to move to it.
It does not matter whether you define success with earnings, earnings, subscriptions, or anything else. It’s important to be stable in your idea and connect the startup target to real growth. So stay committed to your idea of choice.
Adjustment of Main Metrics
Determining the metrics is also important in defining success. As you should not indulge in the definition of success, you should not choose unrealistic and useless metrics. Make sure your main metrics are accurately measured and specific.
For example, suppose you defined the startup success as 500 new signups per month. You can measure the rate of conversion of three calls for registration, but the goal is to select a few very valuable criteria based on the steps taken across the customer’s purchasing funnel, such as sign up, newsletter subscription, e-book download (e-book). Do not try to measure everything. Just focus on a few important success indicators.
Note: If you set the base metrics from scratch, you can more easily measure your business growth.
Estimated Conversion Rate
The next step is to determine conversion rates and values. For example, consider enrolling in the Starter Newsletter. Signing up to 100 new newsletters every month can be an extraordinary growth; of course, if your conversion rate is 20%.
The conversion rate of 20% means that 20% of all your subscribers to the newsletter become customers who pay for your products.
If your conversion rate is 1%, signing up to 100 people in the company newsletter is not at all alert.
You must estimate the conversion rates of potential customers or start-ups based on historical startup data.
Then, perform the same operation to calculate the value of each customer. If you know how many percent of potential customers become real customers, and what each value or revenue they generate for startups, you can specify values to complete goals.
Finally, we can not ignore the role of the budget in future marketing efforts. You should check to pay for the implementation of the startup marketing strategy. What is the cost?
Remember, the Inbound marketing cost is much cheaper than Outbound marketing costs, but it’s still not free.
So, set the marketing budget from the early stages and accept its limitations.
Another important issue is the planning and precise division of the marketing budget.
For example, the company’s blog is the most powerful and effective marketing tool for you, because you decide to invest 40% of your budget, or you may want to spend 30% of your marketing budget on a new book or online course.
Just make sure you pay for the logistics before you start to pay.
Social media is one of the ways to popularize your content and find inflighters (influencers). Any high-quality content promotion plan brings potential customers to your website, and influencers can attract a lot of potential libraries or audiences to your brand.
Consequently, startups view social media as extremely expensive marketing channels. As we mentioned in other articles in Zoomit, some tips will help you maximize the benefits of social media marketing:
Choosing the right social media networks
Many startups, without a particular strategy, have interactive relationships in the social media. Of course, there are two other mistakes in this area between start-ups:
1 Presence in all social media;
2 Participation in the social network due to its large competition.
If all your competitors are on Facebook, Twitter and LinkedIn, you must also be present on this social media.
Is not it? Perhaps the answer to this question is negative.
Facebook, Twitter, Instagram, Pinterest, Reddit, LinkedIn and Tumblr are the most popular social media present.
All of these networks can be recognized as tools for promoting and publishing content and creating a brand community, but each one has unique features.
For example, Facebook is good for your current customers, who enjoy visual posts like images and video.
In addition, Twitter performance will be higher for potential customers with better links to links, such as blog links.
Each social network operates in a different way. At the same time, you should not minimize the demographics of any social network.
The Tumblr network can help attract young and intelligent audiences who enjoy sharing inspirational quotes and funny illustrations.
If your goal is to attract such an audience, you should not waste your time on Linkedin.
The best time to submit content
The fact is, there is nothing called “the best time” to publish posts on social networks.
If you target teens, during the school year, it may be the best time to publish content in the morning and night, but the situation varies during the summer.
However, some experts recommend the following hours for content publishing:
Facebook: At 12 noon to share content, the best frequency: every day a post.
Twitter: At 5 o’clock, the best clock to get a rhythm, the best frequencies: one to four tweets containing links per hour.
In this section, we recommend studying social networking management for businesses.
Use the Keyword List
Now it’s time to make the most of the list of keywords you’ve already written. In the field of social media, you must make use of this list to maximize your partnerships and interactions.
Depending on the type of business you run, you must enter into conversation with your audience, respond to questions, provide feedback, and make sure the search flow works well with key words.
Collaboration with Influencer
As you know, the influencers (social networking infectors) have many followers.
It takes a long time to get you started with the startup, but with the help of the impostors, you can see the followers in the eyes of potential audiences.
Research shows that the behavior of 78 percent of social networking users is moderately or largely influenced by influential advertisers.
Note: Journalists are also in the influential group. Do not confine yourself to very famous people because it’s not easy to communicate with them for different reasons.
Set up blog
Setting up a blog and following related instructions is not hard at all. The important thing is to use the perfect plugin.
If so, Google and other search engines can rate and display your content. After that, you must run the basics like the categories and tags.
Once the blog is ready, you should think of it as it looks: how does your blog design look like?
Preferably, the professional designer will help you design the blog. Then, invite ten to review the project and give feedback.
Blog design plays an important role in user experience. Also, do not forget that blog design should be functional. To answer this question, please answer the following questions:
Is the Call to Action Key (CTA) clear?
Are search functions included in the blog?
Do social media information and sharing functions, such as Twitter feeds or Facebook plugins, appear on the blog?
Do you use RSS feed subscriptions and RSS feeds?
Have you considered the option to share social media for each blog post?
Public relations (PR)
Many startups see public relations as one of their confusing issues. The founders are confronted with these questions:
When should your startup be introduced to people? Basically, investing in the media creates a special value for them? What message should they send to the people through the media?
The fact is that in the PR area, three issues are more important:
1 What do you say?
2; When do you put it; 3. Who should talk to the media?
Statement of Positioning: All entrepreneurs have repeatedly explained to their clients the status of their startups with fascinating phrases.
It might be easy to write one or two sentences in this context; however, setting up an effective statement requires real measures.
To start a statement on determining the starting position, start by identifying the nature of the product and how it affects people.
See the product as a solution that is supposed to solve one of the problems of the people of the community. Note that at this point, you do not want to sell anything to people. Ultimately, who cares about your product.
Another important point is that your statement not only explains the capabilities of the product but also the value proposition.
Give your startup advantages:
By identifying strengths and weaknesses, you’ll find out how you can better market your product. For example, why their product solves a particular problem better than others? Be creative.
Use spreadsheets or visual images or catalogs. Read all the information available on the product and competitors. Check out any strengths or weaknesses and find special benefits that rivals lack.
You have a little time to submit your page to authors. So, focus on one or two aspects of the strongest aspects of your value proposition and make it “media-friendly”; for example, focus on the side that loving customers are passionate about.
Find the right writers: All media Many of their authors introduce nice storytellers; but be careful only enter the writers in their list, which are the most suitable options for transferring your product story.
At this point, make serious networking with related authors because it will have a great impact on your public relations campaign.
Media Kit: The successful public relations agent is a great media kit kit. The items in this kit are: media consultancy, logos and photos, biography and photographs of the founder.
Once the blog and public relations campaign is launched, the time for content creation is over. We have been publishing a lot of content marketing and content in Zoom.
We encourage you to read this comprehensive article at a glance. In short, the best process for producing content consists of the following steps:
Creating a list of topics (this list is set up based on the main keywords and targets the SEO blog or website)
Select content type (e-book or guide, webinar, newsletter and video).
Blogging as a guest writer
Email registration (send email and subscribe to newsletter and blog subscription)
Test and Repeat
Up to this point, your marketing strategy is entirely in the running circuit. Surely nobody is perfect at their first attempt, and there is always a place for improvement.
Right at this point, we will test and repeat. Remember the “definition of success” and “main metrics” that you considered from the early stages.
Analyzing Analytical Tools: You need a great analytics tool to measure the success of startup marketing.
Regardless of what option you choose, you usually have to enter a piece of code into your web pages, which allows them to track events and views. Make sure your chosen tool does not increase the loading time of the website.
Measuring progress according to the baseline: The metrics you chose in the early stages are now the main criteria for your progress.
Ideally, you should measure them each week and compare to the week and the previous month. Some fluctuations are natural, and it’s important that you follow a sustainable growth.
When you see a lot of growth or decrease, you should find the reason. Then, reinforce positive factors and avoid mistakes. Remember, it is not enough to measure the data; you must work on them.
Introducing Creative Ideas:
Your marketing process does not end with duplication and optimization. Successful startups are always looking for and implementing new and innovative ideas. Perhaps social comedy, funny WEDDING, a new online era, a smart public relations event or other interesting and exciting ideas.
Of course, some new and innovative ideas may fail, but some will succeed, and this has the risk of testing the test. However, the startup brand is tied up with agility and flexibility.
Sell the solution: Many startups focus on the problem rather than focusing on the solution, but potential customers find the solution attractive.
In the real world, for every problem, such as low productivity, there are hundreds of solutions. What makes your product a better solution to the problem?
Have a fascinating and compelling story: Storytelling is one of the most powerful selling tools. If there’s a compelling story for your product, be sure to use it. How do you get to the current product?
At the beginning, it has encountered problems and hardly fought? Are you still fighting? Identify yourself in a competitive market by using brand or product stories.
Startup marketing is always based on establishing a credible relationship with customers. A related and persuasive story will help you get through this path faster.
Use all of your resources: Your team is definitely one of the great startup marketing tools.
They have devoted all your passion and energy to your idea; so use this force. Team members can be your ambassadors.
Encourage them to define the story of your product for anyone they know.
Use their creative ideas in blog posts or video making and make sure you do not ignore any of the big and small marketing resources.
Startup marketing is more complicated than the mature business. Many ideas fail because of the media’s ignorance or customer’s ignorance, and some ideas are not as a result of poor strategy.